It’s no surprise. Video is on the rise.
That’s why at Frankenmuth Insurance, we work hard to create high quality, award-winning videos — videos that have a relatable message for any potential policyholder.
It’s also why we offer our brand videos, like “Sunrise” and “Goodnight Boss,” to our agencies across the region … including yours.
For a small fee, you can add your agency’s logo to the end of our videos, which will help boost your brand awareness.
Then, you can consider:
- Hosting them on your website. Do you have a fully-functioning website? If so, you could easily add videos to it. Whether you feature a video on the home page or an interior page, it’ll serve as a very visual way to reach potential policyholders. And as an added bonus, this also comes at no cost to you.
- Sharing them on Facebook, Twitter and YouTube. The easiest way to use tagged video? Simply post a status update, send a tweet or upload a video (or do all three!). It’s completely free, and it only takes a few minutes. Or, if you’d rather, you can even run a paid ad on social media.
- Running a digital advertising campaign. With a co-op video, you can run a digital ad to promote your agency across the web and reach your exact audience. For your first campaign, try Google Display. There’s no minimum spend. You can serve the ads yourself. And you can see which sites are performing well.
- Running them on cable. If you’re an agency with a bigger advertising budget, cable commercials are a great option. Cable still has a very broad reach, and it’s one of the top tactics for raising awareness. In fact, according to Nielsen @Plan, 67% of our target audience watched cable in the past week. And with our videos already created, you can have your logo added and be on air in just a few weeks, reaching thousands of homes throughout your city.
Ready to take advantage? Contact us at marketing@fmins.com
