One of the methods we use at Frankenmuth Insurance to promote our insurance products is co-op advertising in association with you, our Agency partners.  And, while our co-op advertising program is continually evolving, we often receive questions about what does, or does not, qualify for co-op support.  To that end, the Marketing Department has established the following guidelines for your consideration in submitting co-op requests:

Co-op Advertising for purposes of approved shared costs includes Print (newspaper, magazine, trade publication, association newsletter); electronic (radio, television) and billboards.  In each of these visual mediums, the Frankenmuth Insurance logo must be included with some prominence.  Radio ad scripts must include mention of Frankenmuth Insurance.  All ads must be approved by the Marketing Department prior to release.

Co-op support will not be considered for Yellow Pages (phone book) or web (pay per click) advertising.

Further, marketing give-aways (coffee mugs, pens, apparel, etc.) will be considered for co-op support pending review of desired distribution of the items.  Additionally, design for such items must also receive Frankenmuth Insurance Marketing Department approval.

Finally, our practice with regard to reimbursement is sharing costs up to 50% of an approved amount for your marketing/advertising project.   As always, should you have any questions, comments or concerns, don’t hesitate to contact Chuck Sheaffer in Frankenmuth’s Marketing Department.