A number of you have taken advantage of the co-op advertising support available to New, Partner, Preferred and Preferred Plus agencies partnering with Frankenmuth Insurance.  We encourage you to continue doing so under the following parameters:

Co-op Advertising for purposes of approved shared costs includes Print (newspaper, magazine, trade publication, association newsletter); electronic (radio, television) and billboards.  In each of these visual mediums, the Frankenmuth Insurance logo must be included with some prominence.  Radio ad scripts must include mention of Frankenmuth Insurance.

All ads must be approved by the Marketing Department prior to release.

Co-op support will not be considered for Yellow Pages (phone book) or web (pay per click) advertising. 

Finally, our practice with regard to reimbursement is sharing costs up to 50% of an approved amount for your marketing/advertising project.   As always, should you have any questions, comments or concerns, don’t hesitate to contact Chuck Sheaffer in Frankenmuth’s Marketing Department.