Sometimes, social media can seem hard. You might think to yourself, “What should I post?” or “How often should I be posting?” Maybe you wonder which channel works best for which types of content. Well, we have answers — including some tips and tricks for each site.
What You Do: Post status updates, share photos and videos
How Often You Do It: 3-5 times a week
Who’s Your Audience: Current and prospective policyholders
Three Tips
- Experiment with using pictures to enhance your posts since posts with images receive a much higher engagement rate.
- Pay attention to trending topics, as posts about them will appear higher in users’ newsfeeds due to Facebook’s algorithm.
- Keep a close eye on comments, wall posts and private messages sent from your fans. Complaints and inquiries should be addressed within 24 hours.
What You Do: Share 140-character tweets, photos and videos, take polls
How Often You Do It: 2-5 times a day
Who’s Your Audience: Current and prospective policyholders
Three Tips
- Use hashtags in your tweets. A tweet with a hashtag will generate twice as much engagement, because it’s easily searchable by users.
- Drive traffic to your website. Point your followers to your blog or any other great content you have available.
- Start conversations. Remember, Twitter is a dialogue, not a monologue. Interact and engage with other users.
What You Do: Share updates, photos and publish posts
How Often You Do It: 3-5 times a week
Who’s Your Audience: Agents, employees, others in the insurance industry
Three Tips
- Position yourself as an expert in the industry. Be a thought leader. Share fresh content that will add value to users’ feeds.
- Post career opportunities. Recruit and learn more about new employees.
- Encourage your current employees to list their experience, tagging your LinkedIn page in the process.
YouTube
What You Do: Share video
How Often You Do It: As you have new video content available
Who’s Your Audience: Current and prospective policyholders
Three Tips
- Make your videos more searchable with compelling titles and keywords.
- Create playlists for related content. Then, users can watch multiple videos on the same topic — right on your page.
- Encourage subscriptions. Once a user subscribes to your YouTube channel, they’ll receive updates whenever you upload new videos.
Still have questions about social media? Ask them in the comments below.
